12 times a bookshelf looked more alluring than Mr.Grey!

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 houssup

By : Prerna Kappor
A little library, growing larger every year, is an honourable part of a man's history. It is a man's duty to have books. A library is not a luxury, but one of the necessaries of life. Beyond the obvious purpose that bookshelves serve (ahem, holding books), they also allow you to display art and organize all those not-sure-where-to-put-them items. Check out some of our favourite ideas for inspiration and then start showing your books some love. Follow the link for more creative dose of ideas: www.houssup.com
  1. For the times you run out of space to store books.                                                                                  1
  2. Customise your own tiny plywood shelf.                                                                                              2
  3. Or stack up some easy-to-get plastic crates to customise your look.                                                      3
  4. For the ones who does not like to hang their possessions.                                                                     4 (1)
  5. Because a book helps you GROW…                                                                                                       5
  6. For those you love to conquer every nook and corner!                                                                         6
  7. Because only books and music teleports you to another world!                                                       7
  8. Go classy.                                                                                                                                           8
  9. Think little Out-of-the-box and arrange those square boxes in a circle!                                           9
  10. Could there be a better combination??                                                                                                10
  11. A bookshelf to keep your life in balance.                                                                                         11
  12. Because life is beautiful with a book by the window.                                                                             12

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DEAR HOUZZ, COME TO INDIA. WE ARE WAITING…

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When it comes to companies expanding into foreign markets for the first time, there is no such thing as “too big to fail.” Instead, what we found is that this old adage instead holds true: the bigger they are, the harder they fall.
In this way, an American company, such as Houzz, can severely underestimate a new market, and when that new market is India, such a mistake can be both costly and humiliating. This has led our dear competitor to lay back and wait for its foreign competitors in India to clear all the hassles for them even before they enter the market. Dear HOUZZ, show some audacity to show up in India to build your own empire rather than waiting for someone to serve it on your plate.
History tells us that around the mid-2000s many Internet-based sales companies started eyeing China as the big economic prize. With a rapidly expanding middle class and over one billion people, the country had — and still has — enormous purchasing power. eBay, the San Jose, California-based online consumer-to-consumer corporation (or simply an e-commerce site), nearing its 10th birthday at the time, entered the country in 2004 with hopes of beating competitors to the reward. Two short years later, then Chief Executive Officer Meg Whitman flew to Shanghai to announce the company’s exit from China’s online auction market.
Houzz for Indian market is just an online world of good photographs. It looks all gold and glittery unless someone wants the look to be implemented in their abode. In countries like India, their services fail miserably when it comes down to ground reality. To sum it up, following are the core problems that any client would face while trying to avail services from Houzz in India:
  • There are hardly any local interior designers listed on Houzz. How feasible is it to trust someone you contacted over a mere social platform and, then, paying for a design made for them by a virtual designer (from someone they haven’t met and discussed their ideas!)?
  • Although people in India love the designs on Houzz, what shall they do with it when they are far from being implemented?
  • Let’s assume, if the client takes up all the hassle to find a contractor who claims he could replicate a design, then where is the GLOBAL hassle free process that Houzz claims about??

Similar situation was encounter by Hemant Singh, an IIT-B alumnus, when he tried looking for practical solutions in India. He came across websites like Homelane, Livspace, Urbanladder etc., but the services that they offered were nowhere near to what he was looking for.  He, then, founded Houssup Services Pvt. Ltd., in January 2016, along with Devendra Baghel, an IIT-B alumnus, and decided to organize the existing clutter in the home furnishing market and transform the conventional approach of interior designing throughout nation. They wanted Houssup to become a global solution, and therefore, adopted the community approach from the very first day. They started spreading their ideas among their friends and families through social media, gathered an enthusiastic team of people to work with and soon formed a social network of creative and talented group of interior designers from all over the country! Today, Houssup has a vision to make the most transparent, cost effective, time effective and creative process for end-to-end interior designing.
Simlutaneously, what Houzz expects to do is to have more traffic from India than existing market players, with virtually no marketing efforts which could evidently be seen on their facebook page @HouzzIndia.
houzz
The only thing we are left to say with is, DEAR HOUZZ, COME TO INDIA.
INDIA IS WAITING… You, my Goliath counterpart are equipped with the wrong set of tools to face this market.
Now the ball is in your court. The proverbial clock of doom is ticking. Tick-tock! Tick-tock!

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The unconventional guide to make your room look cooler with string lights!

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 houssup

By : Prerna Kappor
Looking to add a bit of brightness and a hint of glam to your room? Nothing gets this done better than string lights. The magic of the string lights is something that you can’t stay indifferent with.  They’re typically seen in backyards or outdoor weddings because they create an ambiance like no other. But you don’t have to put those string lights away after the weeding. There are so many elegant ways to incorporate string lights into your home decor. Of course, there are a multitude of designs and styles of out there in the market that promise to get the job done. But how is that any fun? It is time to bring out all of your craftsmanship and creativity!
  1. Bring in that old ladder from your backyard and brighten it up with lights! (Unconventional ehh??)                                                                                                                                                                                             
  2. Lighten up the dream catcher in your room. (It might just lighten up your dreams as well!)                                                                                
  3. Give your kitchen the vintage look and feel it always needed.                                                                                                                             
  4. Get creative and use fairy lights to create nice words (or bad words. Whatever floats your boat!)                                                                                                                                                                                                           
  5. Finish all the olives and pickles in your fridge to make these colorful lanterns for your-room!                                                                               
  6. Make drapes look even lovelier by hanging some fairy lights among them.                      
  7. Grouping tea light holders together will give your living room a punch of colored glow.     
  8. Nothing can go wrong by adding lights to those hanging plants in your home!                   
  9. Bring life to those dead bushes in your backyard (Or light like you have never seen it before!)                                                                            
  10. Maybe going simpler with Christmas trees can sometimes help managing the cutter that comes with it!                                                                                                                                                                                                 
  11. Fill up your old used jars with string lights and make your own customized lamps for your room!                                                                                                                                                                                                            

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7 easy ways to make your toilet the new best corner to click a selfie!

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 houssup

It is wonderful to day- dream about huge modern mansions with grand bathroom designs, extraordinary planned storage and everything designed perfectly. In reality though, things are far different for most of us. We end up with very small, often weirdly shaped and oddly proportioned bathrooms in which nothing seems to fit. This means that we have to fuel our imagination and boost our creativity in order to have that extraordinary clutter free bathroom in which we can achieve supreme relaxation, calm and serendipity. (And, of course, create gorgeous space to click a selfie!)
  1. For the ones who love to spend major part of their mornings in the washroom! (Also, infusing a bookshelf in that space adds color and texture to it)                                                                                                                                                                                         01
  2. Covering your bathroom with bold wallpapers would add much needed drama to your selfies ;)                                                                                                                                                                                                                                                                        02
  3. Placing a wide mirror in your toilet makes that tiny space looks huge (making your selfies look larger than life!)                                          03                                                                                                                                                                                                                                                                                                            
  4. Who wouldn’t want an organised makeup pallet board!                                                                                                                                                      04                                             
  5. Add a hint of green to naturally get rid of that of that awful odour!  05
  6. Frame up your selfie with real life frames.                                                                          06
  7. Ladder up your clutter and organise it in the most alluring way!                                       07
Written By: Prerna Kapoor(Design Manager)

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5 Reasons you don't need interior designers anymore!

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A well designed dream home is something which you crave for and many-a-times you don’t get exactly what you visualized. Ample of reasons could be chalked out for the same! If you are seeking some help from a professional interior designer in a conventional process, then, it definitely should make your job simpler. Isn’t it? But the world is changing and so are the criteria for making your dream house a reality! Let’s reason out why simply hiring an interior designer  is really not solving the purpose!


  1. You need to drive the designing process and take the lead! After all you will be dwelling in it!
If you were under the impression that hiring an interior designer would be the first step you need to make to get a designed look as per you ideas then think again. It’s very clear in your mind that these are ‘your’ ideas not the designer’s! While a designer is there to facilitate the process, it is still your soul in the vision which has to take the driving seat to complete the look!

How about a Houssup designer who makes the whole process easy while you are still in the driving seat leading right away?
2. Got a budget?! Don’t let the designer ruin it!
While it would be nice to think that your interior designer has your budget savings in mind—this usually isn’t the case. The finished job reflects upon them and cost cuttings are forgotten, so, of-course they want it to look over the top and make it lavish, ultimately hampering your pocket!
The real convenience would be a transparent process where you get to play around with the design, to fit it into your budget with the prices shown right at your face!
3. Visualizing and feeling the upcoming result already? A problem or a solution?
Ever wondered why we still go for an interior designer when the real issue is we being able to see and feel exactly how the design fits into your space even before it is executed. Can he/she solve it? We think you know the answer already! 😉

But what if there is this awesome user-friendly technology aiding the Houssup designer give you this convenience at the click of a button?
4. Designer – A person with preferences set right before he comes to work.
Your interior designer is a keen professional, but also a person with preferences and his/her own priorities. If you leave the options wide open for him/her, you might soon realize that what your interior designer loves is what your home turns into. Isn’t that the opposite of what you hired him/her for?

Luckily, the future is all about unbiased- trend based platforms that just reflect your personality in your designed home. Isn’t that uber cool!?
5. All the other hassles are still yours which is again a win-win situation!
Even though you are equipped with professional working drawings to make it go smooth, you still need to move out of your homes during execution if you can’t deal with the labour moving around/invading your personal space.
Bringing your dream home to reality without these road blocks is still a challenge!
The future lies in technology and practice that will change the whole ecosystem & process of getting a designed home, turning that dream of a lavish lifestyle which is pocket-friendly into a reality.

Author: Sameera
            Interior Designer/Architect, IIT Roorkee
          Chief Design Officer & Co-Founder, Houssup.com

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