Get familiar with the new rage- Augmented reality

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By:- Hemant Singh

Source: Google image search
Augmented reality is a digital layer of information (including images ,text ,video and 3d animations) viewed on the top of physical world through a smart phone, tablet or eyewear.AR as a concept was first popularized by Hollywood movies and since then developers have been playing with this magical idea of  superimposing a layer of information over the reality and change the way we perceive the reality . We live in the era of “Information technology revolution”. It was in this era when computers, mobile phones, internet become mainstream and “information” become free to flow across the countries and continents. AR is the most advanced medium to transform information.
AR is the technology  which superimpose the information (images/text/video/3d animation) and throw it right on in front of your eyes through any screen (smart phone /tablet/eyewear). Definition of AR is expanding to include things like wearable technology, sensors and AI to interpret the individual’s surroundings and delivers a contextual experience that is meaningful and unique to the individual. Therefore now-a-days business and developers are  integrating AR with other technologies like machine learning and deep learning  to first interpret the context of user and then using AR to providing personalized solution ( information )  to the problems . Therefore AR is about a new sensory awareness, deeper intelligence and heightened interactions with our world and each other .
Virtual reality is like a sister of technology of AR and people often used these terms interchangeably. Virtual reality is a simply a much more immersive version of the content we already are consuming through our smart phone screen or computer screen . Primarily VR is the technology that encourages users to engaged in completely immersive computer generated arenas , rather an AR experiences which present digital enhancement through overlaps with or over the physical world . Confusingly both AR and VR share key elements that allow users to experience enhanced interactions through digital and online input. With the increasing advancement of gestures –based interfaces, distinctions between VR and AR are becoming increasing irrelevant.
AR/VR has been the talk of scientific world since decades now but 2016 is looking like the year when these technologies will become mainstream . Basically these technologies provides information to the users in most interactive and comprehensive manner therefore it has applications in almost every sector of economy . Major sectors which will be disrupted by these technologies  are :
1-HEALTH CARE – Doctors using AR/VR can radically change the accessibility of quality health care services around the globe. Patients can consult doctors through VR without even leaving their doorstep .A step further patients can even buy the medicines through same applications. Surgeries especially those of organ transplant could be performed with much greater accuracy.Already wearable technology is assisting people to monitor vital body parameters and track the status of personal health and avoid lifestyle diseases
2- RETAIL- Retail market will surely be disrupted by these technologies. AR/VR gives a tool to businesses to show their products to potential customers in most immersive manner. Customers can also see how that product will look on them before using them. showing various  eyewear frames on your face is classic example of similar technology . With AR people can see how that dress/shoes/hats/jewellery etc will look on them before even buying them.
3- DEFENCE- AR/VR can enhance the capabilities of defense forces. Drones which are increasingly being used in complicated battle fields are application of AR only. Now soldiers can remotely fly a fighter plane and with the help of an eyewear it shoots the target. Similarly AR is also being used in combats where soldiers wear’s an head mounted display and their movement is coordinated from a remote headquarters by displaying instructions and assisting information on the screens. Simply a soldier’s ability to kill the enemy can vastly increase through AR/VR.
4- ENTERTAINMENT- Movies and gaming industry are already seeing the disruption of AR/VR. The recently launched AR game pokemon go has already broken all the records. Game is simply an integration of google maps technology with AR and use famous cartoon characters of pokemon.. but the viral response game has received from all the world is an answer to all those critics of AR, who were refusing to admit that this technology will not go mainstream in coming future.
5- GOVERNANCE- After e-governance, soon we will be using terms like AR/VR governance. Like any other sector, AR/VR can radically transform the delivery of services provided by government agencies.
Flagship schemes of government like sarvasiksha abhiyaan, skill development etc can be made much more efficient and impactful if we integrate AR/VR in them. Education can reach to millions Of deserving kids through highly interactive AR/VR classes. AR can even be used in creating any kind of awareness like the one used by Russian Internal ministry ( )
The technology exists, it has arrived with full force and now its about authoring compelling content and applying meaningful experiences in this new medium to finally make this world a better place to live.

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1 comment:

  1. Augmented reality (AR) is a technology that layers computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. AR is developed into apps and used on mobile devices to blend digital components into the real world in such a way that they enhance one another, but can also be told apart easily.

    Virtual Reality Disney